Our Data Activation technologies

All the power of Big Data at
the service of  acquisition and
engagement strategy performance

The performance of the most innovative digital strategies erodes quickly, which is simply the mechanical result as they become more widely used. But this is not inevitable!

In close collaboration with our clients and given our process of constant experimentation, Notify has developed performance-focused pragmatic innovation.

Our Data Activation platform

to develop incremental sales

More than 30 months of continuous development on big data environments were required to create the first activation platform. It includes innovative applications that enable a more fluid and personalised digital experience offering a significant increase in marketing performance.

Contextual Landing Pages
Contextual Landing Pages
Contextual Landing Pages
Up to

61%

conversion rate
We log and use the preferences and intent signals that are specific to each target group to accurately adapt online content.
All this while fully respecting current good practice for the design and ergonomics of landing pages.
Notification Emails
Notification Emails
Notification Emails
An opening rate of up to

72%

We detect the most suitable moment to interact by email, for example when someone is online. You are therefore certain to appear amongst the top 3 emails in their in-box.
Personalisation
Personalisation
Personalisation

CTR

of up to

40%

In order to offer the best user experience, our algorithms dynamically adapt the content of each message in the user’s profile and environment.
Dynamic notification
Dynamic notification
Dynamic notification
Opt-in rate of up to

25%

By transforming your audience into email opt-ins thanks to our cookie technology, you are able to maintain the link with profiles that have already expressed a need and then to convert them through dynamic PRM.
Responsive
Responsive
Responsive
Mobiles now account for

35%

of traffic
We design and dynamically tailor the content to the “devices” on which they will be read (computer, mobile, tablet). An essential prerequisite to meet consumer demands
Look-alike
Look-alike
Look-alike

+30%

purchase rate increase
Similar to the Look-a-like proposed by Facebook, we identify twin audiences, those who are comparable to your customers, to reach them through different channels. (Email / display / postal)
Drive-to-Store
Drive-to-Store
Drive-to-Store

+10%

increase in store visits
Geolocate your audience in real time. This enables the content of your messages to be dynamically adapted during your acquisition and retention campaigns.
Email Retargeting
Email Retargeting
Email Retargeting

+30%

of your traffic is anonymous
We detect the most suitable moment to send a retargeting email message, for example when someone is online. You are therefore certain to appear amongst the top 3 emails in their in-box.
Call Retargeting
Call Retargeting
Call Retargeting

NEW

Outgoing calls = opportunities
Whilst surfing, your audience expresses intentions. For high value targets, we can trigger a call in real time as a back-up to the digital journey.
Sms Retargeting
Sms Retargeting
Sms Retargeting

NEW

We identify the most interesting visitors to send them a customised SMS, thus amplifying the engagement with your products and services.
Live Segment
Live Segment
Live Segment

+20%

incremental
Add a new segment to your database management strategy: our algorithm enables your users to be identified when surfing regardless of their terminal and to make contact with them when they are connected.

Our activation platform

at the heart of your marketing
information system

Our activation platform is today being used by a large number of companies through our technology partnerships. Thanks to the APIs developed, it can interconnect with other solutions as Actito, Adobe, Capstan, Mail Expertise, email Jet, Smart Focus and Splio.

For any other integration request, our R&D department is ideally equipped to carry out an in-depth study.