Intent marketing

Real time data for a
truly personalised customer experience

Today it is essential (and possible) to focus marketing pressure with the precision needed to acquire the best leads, increase performance of digital solutions and deliver a totally personalised customer experience.
It is a question of soliciting customers and prospects in the best possible way by creating solutions based on exploiting their preferences and the signs of intent.

One method: data activation

Analyse

targets and
their behaviours

Profiling and Look-alike

Personalise

interactions and
customer journey

Dynamic content management and
multi-channel real-time Notification

Capture

preferences and
signals of intent

Digital behaviours and
navigation context

Consolidate

cross-channel
data

Purchases and CRM

An E=MC² equation

MOMENT
MOMENT
+

Detect the most appropriate
moment
to interact with the
user: for example, when your
target is busy surfing, or
reading their e-mails.

TARGET
TARGET
+

Determine who is most likely
to respond
to a commercial
solicitation with a powerful
radar of intent and proven
algorithms.

CONTENT
CONTENT

Identify the most relevant
messages and offers
and
provide yourself with a personalised
user experience based on
dynamic content management.

=

Engagement

A new generation agency dedicated
to the marketing of intention

Digital skills

We ensure the continuous optimisation
of your systems
 and operational
excellence across all elements that create the
success of your projects: digital strategy, design,
advertising production, IT development and integration,
project management…

Data on-boarding

We log the signals of intent of over
32 million Internet users via an
ecosystem of 1,250 partners
,
a coverage of 300,000,000 cookies
deposited per quarter and our perfect
mastery of SEO and SEA.

Activation platform

Our Data Activation platform enables us
to detect the intentions of internet users
on all digital channels and ensure dynamic
management of customised relationships.
Innovative applications offer a more fluid
digital experience and significantly increase engagement.