How is Notify contributing
to the digital development of
the Yves Saint Laurent Beauté brand?

With Black Opium, Yves Saint Laurent Beauté has given itself the aim of winning over the millennials, a target audience of young, mobile and dynamic women.

Partner of the L’Oréal Luxury Division (Lancôme, Biotherm, Kiehl’s, etc.), with more than XXX digital campaigns already completed, Notify is becoming the digital representative of Black Opium and is launching a dialogue with 700,000 women in 2015.

Sylvie End, e-commerce manager of YSL Beauty, declares:

« A partner who seeks to understand
our world and our issues »

« Today, it is crucial to build a lasting relationship with our customers, who are not necessarily loyal to a perfume or make-up product their entire lives. The concept of brand loyalty is not easily developed and must be nurtured over time, particularly with a young target audience.

That is why we enjoy working with a partner such as adlead, who seeks to understand our world and our issues in order to find the best possible way to attract our target audience. Together, we are testing out innovative approaches that allow revenue to be generated, without falling into the pitfall of promotions at any cost. »

Notify is launching a dialogue

with 700,000 women in 2015